Dear BMW,
I am in love with my BMW! As you can tell
by the time of this e-mail, I like to read up on the Internet about the new
accomplishments that BMW has received. I own a 1994 BMW 318i convertible
that I have fully converted to look exactly like a 1998 M3 convertible.
Much to my dismay, I was upset to find this webpage regarding what terrible service a gentleman in
Georgia, USA has had with you. You too can read about it at www.bmwlemon.com .
My personal opinion is that this sounds all too complicated to
be made up. If in fact you treated this gentleman in such a manner, I too
may have to become a member of the Mercedes family. Interestingly enough,
when I recently had my car serviced, the 5 series the dealership loaned me had
similar radio problems. The dealership was in awe to hear that anything
would be wrong with this brand new 1998 car.
All I can say is that I have had a serious eye opener by
reading this story about one man against a giant car manufacturer. BMW's
are not $15,000 domestic cars, where people have to buy them just because they
can't afford any other means of transportation. We buy BMW's because of
the name, the performance, and the service. Everyone I meet asks if the
service is outrageously priced. Though it is more expensive than domestic
cars my reply is that my BMW may cost more to service, however, doesn't need
serviced as much as your American car. That's because it's a great car
backed up by a great company. This however, may not be the case.
Could the traditional BMW philosophy be changing? Do you
really care about your customers? I have seriously been thinking it's time
to upgrade to a higher model. Now that I think about it, I may want to
weigh my options when spending that much money for a car that the manufacturer
will no longer back up. This story is troubling. It really is.
All this bad publicity, for what?
The really sad part is that it doesn't just look bad on you,
but it looks bad on ME! Why? Because I'm one of those who spent all
that money to buy a "LEMON." I suggest you nip this problem in
the bud, real fast. We can't have people running around claiming that
BMW's are horrible cars. If you lose the image, what more do you have
left? A VERY expensive hunk of metal and no one to buy it.
Very concerned and ashamed,
Thomas E. Bryan